Targeting Big Ag Today signaled the end to a 60-day public comment period on the Biden Administration’s proposed regulatory guidance on antitrust issues. No doubt there were many negative comments, but its impact could still be huge on American agribusiness. In a simplistic “big is inherently bad” mindset, the White House is seeking to bend federal law closer to its philosophical mindset. It has lost badly in the courts using the decades old statutory formula, including being told by a court that it “ignore[d] commercial realities” in opposing the U.S. Sugar purchase of Imperial Sugar. In another case, the court cited prosecutors for ignoring market realities. Traditional antitrust law as written by Con...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.