The industry has spent two years bracing for GLP-1 medications to hollow out demand, but the data so far tells a more interesting story. Roughly one in eight adults currently uses a GLP-1, and an additional 29 percent of non-users say they would consider it if it became more accessible and cost-effective, suggesting the potential consumer base could expand substantially.
Source: National Restaurant Association consumer survey, May 2026. Those consumers are not leaving restaurants. GLP-1 users reported purchasing a meal, snack, or beverage from a restaurant 7.6 times in the prior week, compared to 5.1 times for non-users, and 71 percent describe restaurants as essential to their lifestyle compared to 61 percent of all adults. What changes i...
What You Need to Know Today: Headlines emerging from negotiations between President Trump and President Xi were relatively limited, with a more substantive announcement expected Monday. U.S. Trade Representative Jamieson Greer indicated that additional details related to agricultural trade cou...
The heat of summer is now transitioning into more moderate temperatures, and the next two months have the busiest marketing periods of the year for replacement cattle. Weather always influences the replacement cattle market, and the primary grain belt in the Southern Plains, where many cattle a...
Key Takeaways: Diesel accounts for about 64 percent of U.S. farm fuel spending. For farmers, the pressing question is what a higher price adds to each field operation. Iowa farm diesel averaged $5.50/gallon in September, compared with the $2.89/gallon Iowa State assumed for its February machin...
