The industry has spent two years bracing for GLP-1 medications to hollow out demand, but the data so far tells a more interesting story. Roughly one in eight adults currently uses a GLP-1, and an additional 29 percent of non-users say they would consider it if it became more accessible and cost-effective, suggesting the potential consumer base could expand substantially.
Source: National Restaurant Association consumer survey, May 2026. Those consumers are not leaving restaurants. GLP-1 users reported purchasing a meal, snack, or beverage from a restaurant 7.6 times in the prior week, compared to 5.1 times for non-users, and 71 percent describe restaurants as essential to their lifestyle compared to 61 percent of all adults. What changes i...
What You Need to Know Today: USDA cut the 2026 corn yield forecast by 1.6 BPA to 179.6, shaving 141 Mbu off the crop. Corn ending stocks were cut by 91 Mbu to a level that pushed the ending stocks-to-use (ESU) ratio to 10.8 percent. Conversely, USDA raised the soybean yield forecast 0.2 BPA to...
Key Takeaways: Expanding U.S. soybean crushing capacity is strengthening domestic demand, driven largely by growing soyoil consumption from the renewable diesel and biofuels industries. Despite increased domestic processing, substantial quantities of U.S. soybeans are expected to remain availa...
