World Perspectives

The Farm Bill and the Election

Last Friday (see WPI 13 July) we wrote that it is up to the House Republican leadership to devise a strategy to deal with scheduling the farm bill. Here's this analyst's bias: The farm vote is way overstated in Washington, mostly by ag advocates who are myopic and campaign consultants who don't understand the sector.Indeed, then-presidential candidate Barack Obama made serious inroads into rural counties in 2008, and actually edged out Republican candidate John McCain in several rural Iowa counties -- counties that Democratic presidential candidate John Kerry lost big in 2004.  However, according to an NBC News analysis, voter turnout was lower in 2008 than in 2004 in two-thirds of Iowa rural counties, indicating more Bush-fatigue than...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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