It has been a long, hot (and dry) summer for U.S. soybean growers. It also has been an unusually hot summer for U.S. soybean exporters. Brazilian and Argentine soybean supplies available for export were largely committed by June, severely limiting additional sales. The drought during January and February 2012 reduced 2011/12 soybean production in those two countries by an estimated 16 percent, which sharply curtailed exports. Thus, instead of facing the usual stiff competition from South America, U.S. soybean exporters largely had the world market to themselves this summer. The result has been that between 21 June and 23 August the U.S. shipped out more than 137 million bushels of soybeans. This is by far a record-high volume of U.S. summ...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...