It has been a strange 12 months for the soybean complex to say the least. The drought in Brazil and Argentina that stretched from December 2011 through February 2012 so sharply reduced soybean production that they were all but eliminated as a source of soybeans to China and the rest of the world market from June forward. World demand shifted to the U.S. as the only significant remaining source of soybeans. When the U.S. summer drought came along to threaten the soybean crop, soybean prices augured nearly straight up, followed more erratically by prices of soy products. Nevertheless, export demand principally from China remained strong, and the U.S. soybean supply and demand balance became very tight.In the market furor over soybeans and t...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Key Takeaways: Argentina is on pace for a record corn crop and record exports in the current marketing year, with abundant supplies likely to keep the country highly competitive in global export markets. Argentina’s record exportable surplus is allowing it to offer highly competitive pri...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.