The Trump administration’s FY 2018 budget proposal is expected this week, but the lack of political marketing is curious.The White House is scheduled to release the president’s FY 2018 budget this week. True to form, the Trump administration is again flouting political convention with the president out of the country when this is scheduled to occur. Such a release is typically a very coordinated affair, complete with policy events to highlight proposed budget changes along with appearances by cabinet officials on the Sunday political talk shows beforehand. However, this did not take place.The budget plan will also be competing in the news with the bigger story of the president’s first and unconventionally long foreign trip. The White House...
What You Need to Know Today: After a period of limited activity, USDA reported a sizeable 613 KMT in soybean export sales, including 330 KMT to China and 283 KMT to unknown destinations, potentially also China. The purchases represent a meaningful pickup in demand and bring China closer to ful...
Key Takeaways: Consumer spending is a key driver of the U.S. economy, and the latest retail sales data indicate that spending remains robust despite inflation. In September, total retail and food service sales rose more than 6 percent year-over-year, with food service spending up 7 percent and...
The Trump import plan for 300,000 MT of beef supplies used for ground beef, i.e., lean trim, from September through November has, according to Secretary Brooke Rollins, brought some relief to beef prices. The Executive Order states that the Secretary of Agriculture will analyze and review the m...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.