Thoughtless Londoners First Canadian Prime Minister Justin Trudeau came out in support of India’s protesting farmers and now thousands protest in London against India's farming reforms. London has a lot of residents with Indian heritage, but Prime Minister Narendra Modi is trying to get his farmers to operate more like British farmers. That means no longer being forced to sell to the assigned adithis (middleman) in a narrow mandis (marketplace) at a price they don’t agree to. India’s farmers are mostly poor and uneducated, which is why the government has produced a brightly colored, big-lettered document to explain the new “Putting Farmers First” law. Londoners are rich and well-educated by comparison, but tho...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.