World Perspectives

Threats and (More) Whiners

Jones Act Under Threat: U.S. aggies tried for decades to rid the burden of the U.S. flagged shipping requirement (AKA the Jones Act) for government impelled cargoes, including food aid. One way to rid the burden on food aid is to move to cash donations (see WPI 14 February); however, another is to have it challenged in the WTO by trading partners. Several countries in Geneva have taken issue with the U.S. law prohibiting foreign flagged vessels from intra-coastal shipping. It is a "buy American" provision based on a dubious national security claim. USTR says it is willing to consult with trading partners.Responding to Whiners: The effort to make the food industry right all of the world's wrongs continues ...

Consume the Uglies: This w...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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