World Perspectives

Tilting at Windmills; Floored Prices; Greenwashing Sustainability

Tilting at Windmills China is being chided in the financial press for trying to limit commodity prices. In addition to scrutinizing pricing platforms, Beijing is auctioning stockpiles and warning against speculation. This approach ignores the real impacts of underlying demand, which the government itself is guilty of stoking. However, the more award aspect for China is that markets depend on accurate information, which is too often characterized as a state secret. Even China’s soybean import data, which can be verified via suppliers’ export data and shipping logs, runs behind reflecting actual purchases. Supply/demand imbalances are solved with transparency, not with browbeating market participants. Floored Prices We noted th...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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