If ever there were evidence of the shortage of science degrees in America, consumers' anxiety over the content delivered by the food system would be exhibit A. The latest example comes courtesy of NPR, which highlighted the "Real Food for Kids" campaign in Fairfax County, Virginia. For background, out of more than 3,000 counties in the United States, Fairfax ranks second in the number of bachelor's degrees and fourth in the number of advanced degrees. A parent named Ryan Lonnett is quoted in the story and is exemplary of the ignorance underlying the "real" food campaign. When presented with the food ingredient "disodium inosinate," he reacts by saying, "Since I don't know what it is, I'd rather not put it in my body."Apparently just sayi...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.