If ever there were evidence of the shortage of science degrees in America, consumers' anxiety over the content delivered by the food system would be exhibit A. The latest example comes courtesy of NPR, which highlighted the "Real Food for Kids" campaign in Fairfax County, Virginia. For background, out of more than 3,000 counties in the United States, Fairfax ranks second in the number of bachelor's degrees and fourth in the number of advanced degrees. A parent named Ryan Lonnett is quoted in the story and is exemplary of the ignorance underlying the "real" food campaign. When presented with the food ingredient "disodium inosinate," he reacts by saying, "Since I don't know what it is, I'd rather not put it in my body."Apparently just sayi...
What You Need to Know Today: Declining crop conditions ratings and shaky results from the Pro Farmer crop tour sent grains sharply higher on Tuesday. The Pro Farmer tour in Ohio pegged the state yield at 180.18 BPA, about 5.5 BPA below the tour’s 2025 estimate. Similarly, the Pro Farmer...
Based on a Depression-era statute, President Trump imposed 50 percent tariffs on $20 billion of exports to the U.S., or about 5.2 percent of the $383 billion worth of goods the U.S. imported from Canada in 2025, according to U.S. Census Bureau data. Of that total, about $39.3 billion was agricu...
Key Takeaways: Brazil’s growing role in global agriculture is accompanied by a major vulnerability: the country imports approximately 88 percent of its fertilizer needs. High natural gas costs and development challenges have limited domestic nitrogen and potash production despite Brazil&...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.