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Tomato Wars

U.S. and Mexican trade officials meet in Washington this Friday for the annual bilateral economic dialogue. Labor rights, automobile domestic content, and maybe GMO corn are likely topics. Another will be tomatoes. American tomato growers and their members of Congress are demanding that the Biden Administration end a so-called suspension agreement negotiated by the Trump Administration in 2019. That agreement ended punitive safeguard tariffs in exchange for Mexico applying volume controls on it exports to the U.S. Of the half dozen different types of fresh tomato imports, imports of four types fell between 2020 and 2022. However, imports of whole tomatoes grew over 50 percent and round tomatoes are up more than 230 percent. Thus far in 202...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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