Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Developments Crude oil has been the architect behind the violent price swings seen across the grain markets over the last four trading sessions. Corn, soybeans, and wheat have been trading almost as a mirror to crude oil, with speculative capital moving rapidly between markets as ene...
New, Old Approach Having had its broad IEEPA approach to applying global tariffs shot down by the High Court, USTR announced yesterday that it is launching Section 301 investigations against 16 countries for unfair trading practices. Unlike IEEPA, Section 301 of the Trade Act of 1974 has a long...