World Perspectives
wheat

Too Good to be True

A second impact analysis on the EU’s Green Deal targets for agriculture has now been reviewed and still the policy is hung up as policymakers debate its future. Like the first go-around, EU analysts insist that a 20 percent reduction in fertilizer use, cutting pesticide use in half and setting aside 10 percent of land for biodiversity will not disrupt food security, production, or prices. Perhaps it is a case of when it seems too good to be true, it probably is.  Over-application of inputs can be a problem, particularly in less sophisticated farm operations where the interpretation may be that if a little bit is good, more must be better. But input costs deduct from profits and more competitive operators tend to use a cost-benef...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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