LDP Chooses TPP: Reports indicate that Japanese Prime Minister Shinzo Abe has instructed his cabinet ministers to begin more proactively pursuing trade negotiations, including the Trans-Pacific Partnership (TPP). When Mr. Abe visits Washington next month he likely will be looking for reassurance from President Obama that he will receive leeway on the one area of most sensitivity in Japan: agriculture. In particular, Tokyo needs the ability to continue protecting the domestic rice industry. Given the political need for Washington to avoid an internal political fight over defensive products like sugar and perhaps dairy, it is a plausible concession for the White House to offer. An additional benefit would be identifying areas where more com...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Key Takeaways: Argentina is on pace for a record corn crop and record exports in the current marketing year, with abundant supplies likely to keep the country highly competitive in global export markets. Argentina’s record exportable surplus is allowing it to offer highly competitive pri...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.