World Perspectives

Trade Flows; ICS Panned

Trade officials in Brussels and Washington signaled the go-ahead to resume negotiations on a Transatlantic Trade and Investment Partnership (TTIP) agreement. However, the latest proposal out of Europe has been panned by U.S. business groups. Trade Advantage: EU The U.S. dollar has gained about 17 percent in value versus the euro over the past year, and if exchange rates are determinative, they've had a tremendous impact on trade. The EU was a much larger supplier of food to Russia than the U.S. before Moscow's embargo, and yet it is the U.S. agricultural trade balance that has been most adversely affected. Europe's food sales to Russia are down 43 percent, but America's are off 65 percent. And while the EU instituted compensatory meas...

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Trade Deadline Extended, Threats Sharpened; African Moves; WTO Reforms

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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