TTIP Hype European proponents of the TransAtlantic Trade and Investment Partnership (TTIP) are sounding like salesmen with their hype that TTIP is the single most important trade negotiation that the EU has ever initiated and it will ensure continued western influence on the world. There is evidence that the congressional push for more effort on sanitary and phytosanitary measures (SPS) as part of the TTIP and TransPacific Partnership negotiations has pushed the U.S. Food & Drug Administration into more action. However, no one believes either agreement will stop countries from using rules that are stricter than international standards, while concurrently understanding that the prospective financial gains specifically arise from reg...