The daily messaging from Europe is that it is in crisis, and not only does Washington not care, but it is also making things worse. Truthfully, the complaints are met with a smirk by those in U.S. agriculture. Brussels accuses Washington of distorting markets with its Inflation Reduction Act (IRA) subsidies for domestic industry, but U.S. farm organizations have confronted the distortions of the Common Agricultural Policy for so many decades that Europe’s complaint seems cynical. Isn’t this the same Europe that targets U.S. IT companies with their own special tax penalties? Washington is correctly criticized for acting in its own interest and ignoring Europe in its calculations, but the same can be said in the other direction...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.