World Perspectives

Transatlantic Jostling; USMCA Campaign; Rebalancing Global Contributions

Transatlantic Jostling The Trump administration’s move to tighten sanctions on Cuba concurrently is aimed at Europe. U.S. National Security Advisor John Bolton has proclaimed measures against a “Troika of Tyranny”- Cuba, Venezuela and Nicaragua. However, Cuba is a more certain target because of its perceived physical attacks on American diplomats. If, as expected, the Trump administration sanctions foreign companies doing business in Cuba that involves assets seized decades ago by the Castro regime, it will largely be hurting European entities. The move is analogous to the extraterritorial attacks on European businesses in Iran and gets added to the transatlantic tit-for-tat involving trade barriers, taxes on digital comp...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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