Transatlantic Merger Russia’s invasion of Ukraine said to have united NATO, but one U.S. diplomat says that transatlantic agricultural policy is also showing less animosity than in the past. Both the EU and U.S. believe in sustainability, food safety and food security. Their respective positions in Geneva are also not far apart. However, some in the U.S. farm community believe it is Farm to Fork that has strengthened transatlantic relations at the farmer level. They point to Dutch farmers protesting the Hague’s new restrictions on ammonia and nitrous oxide emissions, and its “honest message” that some farmers should leave the business. At the same time, German farm groups are also criticizing the new limits o...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.