World Perspectives

Transatlantic Sensitivities; Political Calculations

Transatlantic Sensitivities The frustration between the U.S. and Europe runs both ways, but the calculation is still one of mutual need, as articulated by American Secretary of State Marco Rubio at last month’s Munich Security Conference. Two recent data points will exasperate the White House. First is Spanish Prime Minister Pedro Sánchez’s refusal to allow the use of his military bases by American forces attacking Iran. He blamed the U.S. for violating international law. Madrid recently agreed to finally meet its minimum 2 percent of GDP commitment for defense spending as a member of NATO, but then opposes putting European troops in Ukraine.  On the trade front, Brussels complained loudly about Trump’s tariffs...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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