World Perspectives

Transatlantic Trade War; Traders Beat Pollsters; Transatlantic Lesson

Transatlantic Trade WarU.S. equity markets rose yesterday on news of Donald Trump’s victory, while shares in Europe fell. The EU is America’s biggest trading partner and Trump promises tariffs. EU officials are strategizing on how to deal with a Trump presidency, with some urging cooperation, and others counseling a strong economic counter-punch. The usual fundamental problem involves differences in the terms of trade. One trading partner employes higher tariff and nontariff barriers than the other trading partner. But trade frictions are not always that simple. Currency valuations can play a role, and in the transatlantic, the U.S. trade deficit with Europe in goods is offset by investment flows. During his last presidency, Trump issu...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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