World Perspectives

Trilogue Pain is Palpable

The marathon trilogue negotiations between the European Commission, European Parliament, and the European Council failed to achieve agreement on revisions to the Common Agricultural Program. The failure is not surprising. The U.S. farm bill is written between just two legislative bodies, and it has been forced into simple extensions in the past. Successful new EU laws are impressive because of the larger political hurdles that must be navigated.  As can be expected under the fatigue of near-round the clock negotiating, trilogue partners expressed frustration about each other in its aftermath. However, the farm lobby, Copa & Cogeca squarely placed blame on Farm Commissioner Janusz Wojciechowski, saying he was weak and lacked underst...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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