On the campaign trail in 2024, then-candidate and now President-elect Donald Trump proposed to levy tariffs of 10 to 20 percent on all imports, and 60 percent on imports from China. Then on the week of Thanksgiving, that changed to 25 percent tariffs on Canada and Mexico, and an additional 10 percent on China, on top of the existing Section 301 tariffs imposed in 2018. Note, these three countries are the top markets for U.S. ag exports, accounting for about half of all exports. All three have pledged to retaliate.After the Thanksgiving week announcement, Canadian Prime Minister Justin Trudeau travelled to Mar-a-Lago to meet with President-elect Trump. Shortly after that meeting Deputy Prime Minister, and former Finance Minister, Christina F...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights Geopolitical Limbo: Geopolitical risk remained a key driver across global commodity markets today. President Trump stated that the Iran memorandum of understanding is not yet final and warned that military action could resume if negotiations fail. Both sides continue w...
Key Takeaways: Drought remains a major threat to global agricultural production, particularly in regions with limited rainfall and growing water scarcity. Commercially available drought-tolerant traits in corn, soybeans, and wheat have generally delivered modest yield improvements, limiting th...
Key Takeaways: Peace at last in the Persian Gulf? Over the weekend, the U.S. announced and Iranian officials confirmed a peace agreement, with formal ratification set for Geneva on 19 June. The announcement means the Strait of Hormuz is set to reopen fully and toll-free within 30 days.&n...