World Perspectives

Trump’s Tipping Point

Hugely successful writer Malcom Gladwell focuses on explaining the unexpected or explaining the unexpected out of the usual. Donald Trump’s inaugural speech today echoed the theme from his first book.Hugely successful writer Malcom Gladwell focuses on explaining the unexpected or explaining the unexpected out of the usual. Donald Trump’s inaugural speech today echoed the theme from Gladwell’s first book, The Tipping Point.For the whole of the post-WWII period, the U.S. has led the world by sacrificing small parts of its own blood and treasure to help the rest of the world. It provided better access to its own market than it received in return and contributed more than any other nation toward the free world’s security umbrella. Trump’s speec...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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