World Perspectives
livestock

Turkey is a Turkey

And we don’t mean Türkiye. Turkey can mean unsuccessful and the production and trade in the domesticated large bird called the turkey leaves much to be desired. It originated in North America and that is where it has mostly stayed. The U.S. produces about half the world’s turkey meat. U.S. and world production of turkey meat has been statis at best. The same can be said of the global trade in turkey meat, which is less than 3 percent of production. Europe is the largest importer of turkey meat, and demand there has been flat at best. U.S. turkey producers have tried to increase international interest in their products, but their success has been limited. Asians believe the bird looks like a scavenger buzzard looking to eat dead animals...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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