Its premise is that traceability is one of the greatest tools for impacting sustainability. If traceability is going to develop, it has to either be mandated or carry its weight via a value proposition.Last week, the UN Global Compact and Businesses for Social Responsibility (BSR) released a sustainability guide. BSR is a coalition of more than 250 companies that maintains offices around the world for the promotion of corporate commitment to sustainability. Members in the agri-food space include Altria, Anheuser-Busch, Fromageries Bel, Starbucks, Sodexo, Coca-Cola, Campbell Soup, Wendy's, Chiquita, PepsiCo and others. The UN Global Compact is a similar coalition that combines both policy and operations standards for companies on sustainabil...