UnCOOL Enough to be Changed: The final country of origin labeling (COOL) rule remains offensive to everyone, including groups supportive of the concept. Meat will have to be labeled in a manner certain to be unpleasant to urban consumers, such as "born and slaughtered in the U.S." There is a reason it is called ground beef and not ground cow. Meanwhile, imported meat will simply be called "product of country x." The language was made horrid enough in order to spark a legal change via the farm bill legislation currently making its way through Congress.Biotech Lessons: Genomics is a disruptive technology, exposing the disadvantages of traditional approaches in the life sciences. Even the European Food Safety Authority (EFSA) is recognizing...