World Perspectives
livestock

Update and Outlook on HPAI

Following is an update on the impact and ongoing issues related to the outbreaks of highly pathogenic avian influenza (HPAI). Since the first detection in January 2022, the disease has been detected in 37 states, but most of the cases have been wild birds (34 states) and then the second tier has been backyard flocks (22 states). For commercial flocks there have been detections in 16 states – of course, there are fewer states with commercial flocks compared to states with backyard flocks and wild birds.

A map of the distribution, as of 23 April, per U.S. Geological Society is below; commercial flocks impacted are mainly in the Central and Mississippi migratory flyways for wild birds, which corresponds more with layers and turkeys th...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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