Following the November WASDE released last Friday, the market's attention was primarily focused soybeans and USDA's increased yield and production estimates. Increased soybean production estimates from USDA were generally expected, but the magnitude of the increases -- 1.5 bushels per acre and 111 million bushels -- even caught the soybean bears off guard. The pre-report expectations and the surprisingly large increase in estimated U.S. soybean production resulted in the flight of non-commercial money from the soybean market. Since one week ago today (6 November) CME's January soybean contract has lost about $1.20. With soybean prices plummeting, there had to be an impact of corn prices as well, and at this writing, the December corn cont...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Key Takeaways: Argentina is on pace for a record corn crop and record exports in the current marketing year, with abundant supplies likely to keep the country highly competitive in global export markets. Argentina’s record exportable surplus is allowing it to offer highly competitive pri...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.