World Perspectives

U.S. – China Tea Leaves; Underestimating Cattle Traders; Underestimating Europe’s Trade Policy

U.S. – China Tea Leaves Under the Phase One agreement, U.S. exports of goods to China this year were supposed to increase by 36.6 percent over the base year of 2017. Instead, they are down nearly 6 percent in the first four months of this year compared to 2019. U.S. agricultural exports to China were down 45 percent in the first quarter of this year compared with the first quarter of 2017. Notably, sales to China of U.S. manufactured goods like vehicles are even further behind. Interpreting the meaning of the two sides’ statements below following yesterday’s phone call does not sound encouraging. Chinese Vice Premier Liu He: The two sides agreed to: "create a favorable atmosphere and conditions" for the Phase One deal "...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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