As said every year at this time when we take a very preliminary look at the corn outlook for the coming marketing year, it will be all about yield. The U.S. corn farmer has enjoyed four consecutive years of incredibly good yields, but we tend to lose sight of that and automatically plug in another record or near-record yield for the coming year. The national average was 174.6 bushels/acre in 2016, 176.6 bushels/acre in 2017 and 178.9 bushels/acre in 2018 (see table below), but it was 123 bushels/acre just six years ago (2012)! That is a whopping 50-55 bushels/acre below the past four years, which is the equivalent of 4 billion bushels of production. The point is that the 2019 U.S. corn yield is critical to the final ending supply number. Wh...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...