World Perspectives

U.S. Pork Kept Out of Africa

At a recent hearing of the Senate Finance Committee, the National Pork Producers Council (NPPC) highlighted Africa’s call for the renewal of the African Growth and Opportunity Act (AGAO) while at the same time calling for the removal of South Africa and Nigeria from the agreement because of trade barriers on imports of U.S. pork. AGOA was authorized in 2000, and re-authorized in 2015 until September 2025. Per NPPC, South Africa, which has been resistant to U.S. broiler exports, but is increasing its beef imports, provides no market access for pork offal, which the U.S. industry sees as a key potential market. There are a number of other non-tariffs trade barriers, such as a lack of guidance for the requirement that lymph nodes be rem...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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