World Perspectives
wheat

U.S. Wheat and World Demand

Two important factors that have limited U.S. wheat exports in 2014/15 have been large wheat supplies held by competing origins and the effect of the historically strong U.S. dollar.Today's weekly export sales report from USDA/FAS for the week ending 26 February shows net wheat sales for 2014/15 of 469,600 MT (17.3 million bushels). This brings total export commitments (shipments plus open sales) for 2014/15 to 21.809 MMT (801.3 million bushels). That is 89 percent of the total U.S. wheat export volume of 900 million bushels (24.5 MMT) projected by USDA for 2014/15, which is a meager goal and over 3 MMT less than the average of the last five years. However, it is ultimately export shipments, not total commitments, which are measured against...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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