World Perspectives

USTR Nominee; Changing Eating Habits

USTR NomineeTariffs are President-Elect Trumps most repeated policy focus but his selection of the next U.S. Trade Representative came nearly last. At least Jamieson Greer is a somewhat known quantity. World Trade Online says, “Stakeholders see what they want to see in Greer as USTR.” Having served as chief of staff to former USTR Robert Lighthizer, he is a believer in the Trump framing of U.S. trade relations around the world. U.S. agriculture will be signaling don’t hurt us, protect us from unfair trade practices, and open new opportunities for us in other countries. Mr. Trump himself echoed these goals in his announcement, saying the nominee will reign in “the Country’s massive Trade Deficit,” which USDA this week said would be -$45...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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