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Usual Problem for Specialty Crops

The Biden Administration has cranked up its outreach to politically red rural America with USTR Katherine Tai now following President Biden’s focus on agriculture. Instead of picking up rural Republican votes in 2024, the goal is said to be at least reducing voter turnout in these areas. As part of the effort, USDA announced a new “Specialty Crops Competitiveness Initiative” intended to help producers of these crops. Mostly, it has been Florida tomato growers saying they face unfair competition from Mexico. However, different specialty crops are different pressures.  California is the most diverse agricultural producer and the largest producer of specialty crops. According to Aaron Smith at UC-Davis, the state grows...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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