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Vegetable Market Uniqueness

Unlike grains, oilseeds and livestock products, the U.S. is increasingly import dependent for fresh vegetables. About one-third of the U.S. fresh vegetable market is supplied by imports, with 77 percent of the volume supplied by Mexico and 11 percent trucked down from Canada. Central and South America have been increasing their supply to the American consumer. The U.S. area used for producing vegetables has been declining and represents less than one percent of all crop areas.  Imports are both a source of regular supply and a counterbalance to years when domestic production has troubles. Both domestic and imported fresh vegetables confront higher production costs due to energy, packaging, and labor influences. Higher prices are also...

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From WPI Consulting

Weighing in on strategic realignment

WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.

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