Activists Kick Butt The attack on conventional agriculture by activists is getting stranger by the day. Now it is reported that activist investor Carl Icahn is working to get the pro-vegan, animal rights campaigner Wayne Pacelle onto the board of the world's second largest meat company, Tyson Foods. And campaigners for California's Proposition 37, which could require labeling foods for biotechnology, are running advertisements hailing a disputed French study that biotech maize causes an extraordinarily high mortality rate.A legal analysis of Prop 37 by David TerMolen reveals some interesting implications. For example, if adopted in California, Prop 37 would create a zero tolerance for biotech, something Europe has not been bold enough to r...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Unlike the 2022 fertilizer shock, today’s disruption is rooted less in rerouted trade flows and more in damaged production capacity, raw material constraints and uncertain recovery timelines. That makes this a longer-duration risk for U.S. agricultural producers and retailers who must sec...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.