War is Global PR Battle The Russian war on Ukraine is a global PR battle and Western media has the advantage. While Vladimir Putin has monopoly control, his audience is much smaller, poorer, and it has some skeptics. By contrast, media outlets in the free world are driven by profit and viewer appeal; democratic governments try to mold the message but lack control. As flawed as they may be at times, the western media is prevailing at motivating its large, rich audience. Putin wants a negotiated settlement with Ukraine on the best terms he can achieve, but his effort is going backwards as some want to charge him with war crimes. Untrade Agenda The WTO’s effort to mold a plan for the 12th Ministerial is going backwards. Governme...
The big news in the cattle markets yesterday was Tyson Foods’ move to close two more beef plants. One of them, the Joslin, Illinois, plant was shuttered immediately after the announcement. The other, in Eagle Mountain, Utah, is a case-ready plant that does not slaughter cattle. Tyson also...
The Bureau of Labor Statistics (BLS) released the Consumer Price Index (CPI) on Wednesday. In July, the CPI rose 0.1 percent, seasonally adjusted, and rose 3.4 percent over the last 12 months, not seasonally adjusted. The index for all items less food and energy, or the “core” infla...
We have described the long-term investment climate in crop and livestock production, using data primarily from the Bureau of Economic Analysis (BEA). The data provided background on the current investment climate and outlook for agricultural capital formation. Our conclusion was that investment...
Yesterday, the USDA released its monthly World Supply and Demand Estimates (WASDE), forecasting tighter beef and pork supplies and growing broiler supplies, resulting in a tighter red meat supply. Broiler production, however, continues to grow and is forecast to be up more than 3 percent. Beef...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.