World Perspectives

War is Global PR Battle; Untrade Agenda

War is Global PR Battle The Russian war on Ukraine is a global PR battle and Western media has the advantage. While Vladimir Putin has monopoly control, his audience is much smaller, poorer, and it has some skeptics. By contrast, media outlets in the free world are driven by profit and viewer appeal; democratic governments try to mold the message but lack control. As flawed as they may be at times, the western media is prevailing at motivating its large, rich audience. Putin wants a negotiated settlement with Ukraine on the best terms he can achieve, but his effort is going backwards as some want to charge him with war crimes.  Untrade Agenda The WTO’s effort to mold a plan for the 12th Ministerial is going backwards. Governme...

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From WPI Consulting

Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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