War on Words Autocratic regimes can be dystopian and filled with censorship. Russia’s Vladimir Putin has ordered information sources to not call his assault on Ukraine an “attack,” an “invasion,” or a “war.” Instead, it is to be called a special operation. Using any of the banned descriptors could lead to 15 years in jail. This must have been the fear of USDA analysts in lockup writing today’s WASDE report. They referred to it as “Russia’s recent military action in Ukraine…” They did not completely kowtow to the Russian line, but they kind of did. The USDA/FAS writers of today’s Grain: World Markets and Trade report were a little more daring, which is kind of fu...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.