Like Lord Tennyson’s troops lined up in the Crimean War, sometimes we are just fodder in the commodity markets. After 40 days and 40 nights of withdrawal from government data reports, we watched as the momentum built for today’s noon EST release of USDA November WASDE report. In the...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.