World Perspectives

Watching Brazil’s Elections

The U.S. mid-term Congressional election is five weeks away; one election that much of agriculture is watching is Brazil’s Presidential race. In the first round of voting – among 11 total candidates – former President Luiz Inacio Lula da Silva (Lula) garnered 48.43 percent of the vote while incumbent President Jair Bolsonaro received 43.2 percent of the vote. With neither candidate getting a majority of 50 percent (plus one), the election now moves to a runoff on 30 October.   Bolsonaro’s electoral base is in the south and west of the country including most all of the key agricultural states, while Lula’s is in the north and east. The one ag state that Lula won was Minas Gerias; the rest went to Bols...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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