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We All Scream

President Joe Biden is “bad talking” about the food industry, accusing it of greed for raising prices. While his focus was on “chips” and shrinkflation, he could also have talked about his favorite food, ice cream. After all, his generation – those over age 75, are the second largest cohort for eating the frozen desert only barely being out-eaten by children. Shrinkflation in ice cream is called over-run, which simply means adding air to reduce the product’s density of expensive milk fat.  For many people, ice cream is an essential non-essential. It is high demand comfort food, as proven by ice cream hogging nearly a full half-aisle in the average grocery store. As a “luxury” product in...

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From WPI Consulting

Weighing in on strategic realignment

WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.

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