The unclassified portion of the U.S. National Intelligence Council’s latest “Global Trends” report is pollyannish next to what wargamers are theorizing. The report categorizes risks into four categories: demographics, the environment, economics, and technology. On agriculture, it cites the sector for both contributing to global warming and being vulnerable to it, especially in terms of water. As if Donald Trump were still president, it predicts more “activist” trade policy and fragmentation over the next 20 years. Perhaps to the chagrin of Luddite activists, it says that biotechnology will contribute up to 20 percent of economic activity by 2040, addressing disease, hunger, and energy needs. Yet the most...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...