World Perspectives

What do February’s Retail Sales Mean for Agriculture?

The consumer is often said to be the backbone of the U.S. economy, and that looks to be a positive factor for the food and agricultural sectors. The U.S. Census Bureau recently released its monthly advanced estimates of retail and food service sales, which are widely encouraging from a macroeconomic perspective. The data show broad-based sales increases, largely driven by robust consumer spending. Consumer spending, of course, is nearly always good for the economy, provided it isn’t financed with unreasonable debt/income ratios. Total retail sales in February were down slightly from January but up 2.8 percent from February 2018. While year-over-year growth has slowed since the 7 percent spike in mid-2018, the trend remains positive a...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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