President Trump has promised or threatened, depending on one’s perspective, to renegotiate NAFTA. However, most U.S. ag groups have communicated their reservations about doing so. Meanwhile, one Mexican senator has responded with a proposal that could impact U.S. corn.President Trump has promised or threatened, depending on one’s perspective, to renegotiate NAFTA. During the 2016 campaign, he famously called it the “worst trade deal ever” and has directed most of his ire at Mexico. After meeting with Canadian Prime Minister Justin Trudeau yesterday, Trump remarked about trade relations with Canada under NAFTA, “It's a much less severe situation than what's taking place on the southern border." The root of his concern is that Mexico, like ma...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.