European Commission President José Durâo Barroso is in Washington, and his message is that the Transatlantic Trade and Investment Partnership (TTIP) agreement is needed not just for geo-economic reasons. We Know What You Mean European Commission President José Durâo Barroso is in Washington, and his message is that the Transatlantic Trade and Investment Partnership (TTIP) agreement is needed not just for geo-economic reasons, but also as a geopolitical tool for responding to the crisis in Ukraine. In short, Washington always sacrifices American economic interests in favor of geopolitical needs. If the U.S. recently contemplated releasing convicted spy Jonathan Pollard just to get Israel to a negotiating table, imagine the sacrifices that...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Unlike the 2022 fertilizer shock, today’s disruption is rooted less in rerouted trade flows and more in damaged production capacity, raw material constraints and uncertain recovery timelines. That makes this a longer-duration risk for U.S. agricultural producers and retailers who must sec...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.