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Where are the Veggies?

As noted yesterday, USDA estimates that the food category incurring the most inflation this year in the U.S. will be fresh vegetables. Part of the problem is the disconnect between encouraging consumption of this food group, and domestic production. About 40 percent of fresh vegetables are imported and they have experienced steady growth. The strong U.S. dollar may actually understate the volume growth of imported fresh vegetables. By contrast, domestic production of fresh vegetables is erratic. COVID adversely impacted labor and the supply chain but 2023 saw a bounce back in actual production. The House Agriculture Committee just completed markup of a new farm bill, which includes a title (Horticulture, Marketing and Regulatory Reform) co...

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From WPI Consulting

Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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