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Where are the Veggies?

As noted yesterday, USDA estimates that the food category incurring the most inflation this year in the U.S. will be fresh vegetables. Part of the problem is the disconnect between encouraging consumption of this food group, and domestic production. About 40 percent of fresh vegetables are imported and they have experienced steady growth. The strong U.S. dollar may actually understate the volume growth of imported fresh vegetables. By contrast, domestic production of fresh vegetables is erratic. COVID adversely impacted labor and the supply chain but 2023 saw a bounce back in actual production. The House Agriculture Committee just completed markup of a new farm bill, which includes a title (Horticulture, Marketing and Regulatory Reform) co...

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FOB Prices and Freight Rates App (Updated 22 April)

WPI Grain Prices and Freight Rate App Note: you can also visit the app directly by clicking here. Supplemental Information The section below offers a concise view of the options available in the current version of the WPI FOB Price and Freight Rate app, along with a short “How To”...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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