World Perspectives
livestock

Whither Thy Beef

China continues to politically bludgeon Australia’s agriculture, the latest involving the suspension of beef imports from several processing plants Down Under. The pretense is COVID or antibiotic residues or no excuse at all. Meanwhile, China’s domestic demand for beef has been climbing steadily, rising at nearly 5 percent per year over the past decade. While pork production is recovering from the damage done by ASF, cattle are far more land intensive, a resource in short supply in China. Beef prices have been rising and are likely to continue doing so as a combination of limited global supplies, increased demand, and the influence of the cattle cycle create a perfect storm of demand exceeding supply. Beijing does not like reli...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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