The current marketing environment will lead to some significant changes in attitudes.Two years ago, I hired a 28-year old to work with me in my farm marketing consulting business. He had three years' experience in the commodity business and grew up on a farm. His Dad and brother still farm. It struck me in the past weeks that he has never experienced a bear market. In fact, there is almost a generation of young people involved at every level of agriculture, including young farmers, who have not encountered a bear market like we are currently mired in for corn and wheat and, perhaps, soybeans as the year wears on. What brought it to my stream of conscience is that he has become very bored with the markets. The excitement has disappeared. The...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Key Takeaways: Argentina is on pace for a record corn crop and record exports in the current marketing year, with abundant supplies likely to keep the country highly competitive in global export markets. Argentina’s record exportable surplus is allowing it to offer highly competitive pri...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.