The Thanksgiving holiday is coming up in about six weeks. It is a major driver of retail food shopping, with turkey as the key driver of proteins. Looking back at the past two years, the holiday was impacted in 2020 by COVID-19 which resulted in less travel and smaller Thanksgiving dinners. Those smaller gatherings were helpful to other proteins as consumers opted for less traditional turkey dinners in lieu of beef and pork cuts. Demand rebounded in 2021, and when coupled with production and supply chain problems for turkey, retail prices were up about 24 percent over 2020. Currently, wholesale prices of whole frozen turkeys are up about 32 percent over the same week in 2021. Prices for frozen Grade A 8-16 pound hens are $1.67 to $1...
From WPI Consulting
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.