World Perspectives
livestock

Winner, Winner Chicken Dinner

Inflation pressure has added tailwinds for the chicken sector. Food service operators have experienced lower traffic and have therefore resorted to promotions to attract customers, mainly featuring chicken. Restaurant traffic declined 2 percent in September, and 30 percent of commercial foodservice traffic over the past 12 months was driven by deals, according to Circana. At its recent Q3 earnings call, Pilgrim’s Pride CEO Fabio Sandri said that despite the lower traffic, chicken is growing in the food service sector by around 4 percent in volume. This trend has been particularly pronounced in quick-service restaurants. Chicken volume is up 6 percent and has changed the dynamics of the retail meat market. Reduced restaurant traffic ha...

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Farmer Bridge Assistance Program Early Details

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feed-grains soy-oilseeds wheat

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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